We were discussing the design and communication of a particularly complex strategic business case today. One of my team members quipped: “So – do you also know how to ‘Sell Snow to the Eskimos…?'”.

And I said, actually…yes.

Gruen Pitch Competition – “Sell ice to the Eskimos” (ABC, 2010)

MBS Today – July 2010 – “Selling ice to the Eskimos has its rewards”

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