We were discussing the design and communication of a particularly complex strategic business case today. One of my team members quipped: “So – do you also know how to ‘Sell Snow to the Eskimos…?'”.
And I said, actually…yes.
Gruen Pitch Competition – “Sell ice to the Eskimos” (ABC, 2010)
MBS Today – July 2010 – “Selling ice to the Eskimos has its rewards”